As we move into 2023, the world of logo design continues to evolve, with animated logos taking center stage. An animated logo can enhance brand recall, convey a sense of innovation, and tell a story within a matter of seconds. Here are the top 5 animated logo design trends to watch out for in 2023:
- Kinetic Typography. Kinetic typography is an animation trend that involves the dynamic movement of text, resulting in a near-3D letter effect. This trend can be seen everywhere, from websites and apps to social media commercials. With limitless possibilities for dynamic movements, kinetic typography allows designers to stretch, bend, twist, and morph letters, making it a popular choice for animated logos in 2023.
- Merging 2D and 3D Elements. Designers are increasingly exploring ways to mix 2D and 3D elements in their logo designs. This trend allows for a unique combination of traditional and modern aesthetics, resulting in logos that are visually engaging and memorable. In 2023, expect to see more animated logos that seamlessly blend 2D and 3D elements, creating a striking visual impact.
- Retro Motion. Retro motion is another trend that’s making a comeback in 2023. This style involves the use of nostalgic design elements, such as throwback liquid mercury fonts and 80s-inspired designs. By incorporating retro motion into animated logos, designers can evoke a sense of nostalgia while still maintaining a modern and innovative feel.
- Moving Logos. As attention spans continue to decline, moving logos are becoming more popular as a way to grab the audience’s attention. In 2023, expect to see more animated logos that prioritize motion over readability, creating a visually engaging experience for viewers. This trend is particularly effective for brands looking to stand out and make a lasting impression on their audience.
- Hand-Drawn Logos. Hand-drawn logos are another trend to watch out for in 2023. These designs often feature playful line doodles and imperfectly perfect elements, giving them a unique and authentic feel. By incorporating hand-drawn elements into animated logos, designers can create a sense of warmth and personality that resonates with viewers.
In conclusion, the top animated logo design trends for 2023 include kinetic typography, merging 2D and 3D elements, retro motion, moving logos, and hand-drawn logos. By incorporating these trends into your logo design, you can create a visually engaging and memorable brand identity that stands out in today’s competitive market.